Country of origin: Italy
Foundation date: 1872
Popular tires: Pirelli P Zero

Pirelli, beyond its recognized excellence in the manufacture of high-performance tires, has been repeatedly rewarded for its innovation and significant contribution to the automotive industry. One of the most prestigious recognitions was its ranking among the world leaders in automotive sustainability by the Dow Jones Sustainability Index. The Italian brand was also praised for its efforts in developing tire solutions for electric vehicles. With this in mind, Pirelli has introduced the Elect range, specially designed to meet the unique needs of electric and hybrid vehicles, focusing on low rolling resistance to extend battery life, optimal silence for enhanced comfort, and enhanced grip to handle the immediate power of these vehicles.